Good ideas start with listening

PLUG&YAY joins the dots

Jonas, Head of Development at PLUG&YAY

“I wanted to build something smart and affordable for clubs and public organizations. Something that helps more people take part. That was the goal. And we got there.”

2019

There has to be a better way.

A cash box and a roll of paper tickets. In 2019, that’s still ticketing for one club in Germany’s second basketball division. An online store seems like the obvious next step. Except it doesn’t work with the box office system. Now what?

Jonas is volunteering at a local sports club and takes on the challenge. He builds software to connect ticketing with the point of sale system, making life easier for the club office. And he sees how much more is possible. That’s the start of Ticketing Solutions.

2020

Eight pools. Less than a week.

After a year of development, we establish Ticketing Solutions GmbH and launch. The software adapts to each organizer’s needs. Every project brings something new.

For drive-in theater events, we launch our access system, n-access. An online ticket is linked to the visitor’s license plate for contactless entry. A mobile rack holds the server and screen. Next to it stands the license plate scanner, in a housing made on our own 3D printer.

At Sportwelt Dortmund, less than a week separates the first meeting from go-live. We connect eight pools and deliver our first compact n-access set: a server and scanner, with a connected screen showing who enters and when.

Compact n-access server, scanner and screen at Sportwelt Dortmund.
Our first compact n-access set at Sportwelt Dortmund. June 2020.

2021

Our first registers at Seilersee.

Jonas, Lars and the team keep building for life after lockdown. Hardware and software work together: visitors scan their own tickets, with options to connect box office registers, food and beverage sales, and merchandise.

In September 2021, we set up our first registers at the Iserlohn Roosters’ ice hockey arena. Until then, sales run on cash and open cash boxes. Now the venue has card payments and a dedicated POS system. Our work in ice hockey begins.

Separate tasks come together in one system. Ticketing Solutions is already more than ticketing.

Register display and card payment terminal at the Iserlohn Roosters’ arena.
Our first registers at the Iserlohn Roosters’ arena. September 2021.

2022

A card for the arena.

In February 2022, we introduce the iec-karte at the Iserlohn Roosters. It’s our first stadium payment card, bringing registers and payments closer together.

Time for a name that fits: PLUG&YAY smart experience management. We connect the visitor experience, from tickets to registers. One dashboard brings multiple events and venues into view. Less admin, a clearer picture.

Display announcing the iec-karte beside a card payment terminal.
Introducing the iec-karte. February 2022.

2023

Keeping things running.

We start the year outdoors. At the end of January, we switch Sauerlandpark Hemer’s ticketing to PLUG&YAY. Working at night in falling snow, we retrofit the electronics in the turnstiles and scanners. The challenge: keep the park open while we do it. New technology going in, visitors still coming through the gates. Apart from a few brief interruptions, that’s exactly how it goes.

After the pandemic, in-person ticket sales return. Our register hardware takes its place at Sportwelt Dortmund. Digital entry now has a fully equipped box office alongside it.

Later that year, Parktheater Iserlohn needs help fast. A cyberattack on a municipal IT provider leaves the theater needing a new way to sell tickets online. PLUG&YAY is ready: we set up an online store within days. Two very different jobs, one shared requirement. The technology has to work in everyday use.

In December, we move to OFFICE&FRIENDS in Iserlohn-Sümmern. Our second office, but the first that really feels like one. At the coworking space, the storage room becomes our production space.

Desks inside a wooden office cabin at OFFICE&FRIENDS.
Our office at OFFICE&FRIENDS in Sümmern. December 2023.

2024

A year of big changes.

The team grows in February with another full-time developer. That summer, Germany hosts the European soccer championship, and PLUG&YAY brings ticketing, registers and payment cards together in one system for live screening events.

The year ends with a serious setback: an insolvency petition is filed for PLUG&YAY GmbH, the company operating at the time. Our work in ice hockey and basketball continues. Phoenix Hagen gets started in December, midway through the season and just days after the filing. A vote of confidence at a difficult time.

PLUG&YAY register display in use at Phoenix Hagen.
Starting midway through the season. Phoenix Hagen, December 2024.

2025

A fresh start.

Time to regroup. Take a breath. Work out what comes next. The first ELEVAYTE company is established in March. ELEVAYTE is already the umbrella brand for PLUG&YAY and ELEVAYTE OS. The fresh start now has an organizational structure behind it.

It’s a quieter year with a clear direction. Our focus shifts from our own ticketing to registers, payments and access control. We concentrate on what needs to work together on game day.

2026

Promoted. Renewed. Rebuilt.

Phoenix Hagen earns promotion to the 1. Bundesliga and renews our partnership for another season. The Iserlohn Roosters renew their contract, too. Both sports clubs working with PLUG&YAY now compete in the top tier of their respective German leagues.

Between seasons, we also rebuild PLUG&YAY from the ground up for both clubs. Not a single line of the old code remains. Everything we’ve learned from running the system goes into the rebuild. The action continues on the court and the ice. Behind the scenes, a new chapter begins.

PLUG&YAY

Smart experience management for clubs, event organizers and public organizations.

Sounds like something you need? Tell us what you have in mind. We’ll listen, then get to work.

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